Our Mission & Vision
Empowering rural communities through sustainable tourism.
Empowering rural communities through sustainable tourism.
NPSS is dedicated to increasing tourism in 6 districts of Uttar Pradesh by promoting village tourism, local culture, and traditional hospitality. Our goal is to create a bridge between urban travelers and the authentic essence of rural India.
By leveraging India’s rich rural heritage, agritourism promotes indigenous jobs and strengthens local economies. It enables states to build community-driven ventures benefiting farmers and surrounding villages.
"To preserve local culture, ecological balance, and rural livelihoods through sustainable tourism development."
"To make rural Uttar Pradesh a world-class destination for authentic cultural and agricultural experiences."
Thus, rural tourism aims not only to boost tourism but also to ensure holistic rural development.
Create new employment and income opportunities in villages.
Safeguard folk art, handicrafts, customs, and festivals.
Provide tourism-related jobs such as guides, homestays, and handicraft sales.
Minimize economic and social differences between cities and villages.
Ensure balanced use and protection of natural resources.
Increase demand for handicrafts, agricultural goods, and local items.
Enhance facilities like roads, water supply, electricity, and communication.
Encourage interaction and knowledge sharing between tourists and locals.
Our rural tourism initiatives are deeply rooted in community participation. Meet the local pillars who make every experience authentic and unforgettable.
Meet the CommunityProvide accommodation facilities for tourists.
Perform folk dance, music, and cultural programs.
Share local history, folklore, and traditions.
Provide information about villages and attractions.
Create, display, and sell local handicrafts.
Offer rides and tours on rivers or water bodies.
Prepare authentic traditional dishes for tourists.
Engage tourists with traditional rural games.
Working hand-in-hand with the Tourism Ministry, NPSS ensures that all our rural destinations meet the highest standards of safety, authenticity, and sustainability. We are proud to be part of the national initiative to showcase the "Soul of India."